What happens when we buy packaged products? What do we really buy? The product or simply its image? Here are some thoughts. One of the differences between the market and the supermarket is that at the supermarket the products are packed. At the common market we buy products that we see, however, in the supermarket…
Day by day, e-commerce is becoming the mainstream purchasing method for many and especially for young generation. Alongside with the growth of e-commerce, comes the raising need of carton package. In its latest report (The Future of Packaging: Long-Term Strategic Forecasts to 2028), Smithers Pira believes that e-commerce is one of the four key factors…
Before the products are packaged, most of them are the same or similar. The consumer does not have any means to judge which brand the product belongs to, and there is no way to judge the quality of the product. Many consumers do not buy unpackaged products, and believe that unpackaged products are not trustworthy.…
Any manufacturer or brand owner wants their products to beat other competitors in order to gain more market share. In order to distinguish it from other brand products, we will see a variety of product packaging, each of which becomes the endorsement of brand products. Common cardboard boxes, printed plastic packaging, tube packaging, etc., all…
“Cardboard packaging represents 39% of all packaging produced,” says Institution of packaging research, in its 2017 economic report. Cardboard now ranks first in front of glass (22%), wood (18%), plastic (16%) and metal (5%). With 50% of tonnages, it is the first material used for commercial and industrial packaging and is on par with plastic in…
Some packaging is not suitable for recycling programs. Others require additional steps from consumers. There are some that seem recyclable, but they are not, and some may even contaminate recyclable materials. How to get to know of them? According to the organization representing the packaging industry, PAC Packaging Consortium, here are the packaging that poses…
Creative products still need creative packaging to stand out in a short period of time and be known and purchased by more consumers. However, more than 90% of the products are homogenized products, or less than 10% different from other brands products. In a highly competitive market, hundreds or even thousands of brands compete in…
The development of e-commerce has led to strong growth in the packaging sector. According to the Federation of e-commerce and distance selling (Fevds), the turnover of online sales has grown by about 15% in 2016. Growth that affects the business sector. Most importantly, packaging, and especially cardboard. According to the survey, 80% of the products…
Maybe the products you run are cosmetics, food, gifts or other products, and you need to customize the paper tube packaging to start a brand new product sales. How to choose when looking for paper tube packaging suppliers or choosing a new packaging supplier? It is worth noting that the choice of custom packaging suppliers…
If you heard that 65% of the Lipstick tube packaging sold in Europe were yellow, would you use this color in your design to boost your sales? The psychology of colors can be a delicate subject. For example, some companies work for several months to create their “graphic charter”. While others are decided instantly. So,…